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PepsiCo Design and Innovation 563 Points, with 134 Awarded Designs & 9 Runner-Up Works.
Pepsi recently unveiled a new logo and visual identity system: the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occas...
Channeling the iconic Mtn Dew energy, the designers set the sights on a new adult oriented avatar that could extend the attitude to Hard Dew. The live...
In a world where digital noise can be overwhelming, the Pepsi Smart Can emerges as a refreshing innovation. As the first of its kind, the Pepsi Smart ...
The Gatorade Rookie Bottle was launched in February 2024: a new stainless steel bottle designed to meet the unique needs of younger competitors. Becau...
Feira Preta is the biggest event of Black culture in Latin America. From its start 16 years ago as a fair, the event grew into a three day festival, a...
In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on...
Wherever there is football, there is Pepsi. The brand wanted to celebrate the Big Football Event in 2022 i in Qatar, the first time ever hosted by an ...
AY’s went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons and Dragons, Honor Among Thieves. Wit...
The vision for the Pepsi Diner in Milan was to authentically connect with European audiences by weaving local culture into the brand story. The team s...
In China, Lay’s is known for its fresh, daring take on snacks. The goal was to connect with young fans looking for a stress free snacking experience...
PepsiCo Design and Innovation's Global Design Remix Digital Newsletter is a dynamic, interactive experience that keeps our global design team...
These cans were created with consumer engagement in mind, as well as to activate the brand beyond packaging. Complete with interactive functional feat...
Mtn Dew found a creative way to recapture some of the fun of our collective cake worthy celebrations, birthdays, weddings, graduations, or even life i...
With its seventh series, Lifewtr sparks inspiration through the exploration of creators working in art and technology. As technology broadens the boun...
As a part of The Big Game weekend, Rockstar unveiled a new brand experience, the Rockstar Spotlight Studios, and the Unplugged Mood Booth, to wow loca...
In recent years, the global snack market has become more competitive than ever, with more local players in the space introducing relevant flavors and ...
In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement. Drawing inspirat...
In July 2024, mischievous Chester Cheetah opened a portal to the different worlds of Cheetos. The fun, famous feline presented the third edition of th...
Set against one of the most stunning natural landscapes, Phoenix, Arizona, is home to awe-inspiring sunsets, canyons, and vistas. The desert city’s ...
Mirinda is a brand known for its refreshing fruity flavors and playful personality. In Egypt, most people don’t drink alcohol, and so the most popul...
Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own uniqu...
7Up Destinations Venezuela is delivering vacation vibes with their Destinations campaign for the LATAM market, available for purchase in Venezuela. In...
Think globally. Act locally. That is the mantra for the Pepsi Culture Can Series. This limited-edition packaging initiative realized unique, hyperloca...
For this elite hydration system, the reusable and customizable Gx bottle is key, working hand in hand with Gx pods. Available in nine different formul...
Aqua Minerale is a popular water brand, available for purchase in Russia, that encourages consumers in their pursuits and supports them as they strive...
Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. It's the playful way we explain to our consu...
Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent year...
As part of Solid Black, the team ongoing Doritos initiative that supports Black innovators and changemakers, the design team has scaled annual limited...
The Gatorade Fuel Rover is the evolution of the former Gatorade Bottle Tree. After the 2020 NFL season, Gatorade gleaned the insight that there was ro...
The Stranger Things fan base is a devoted one with a global following, and they will happily immerse themselves in all things "Upside Down&am...
Recently, Gatorade collaborated with Go Rigo Go! to create an enticing new offer for its consumers: an exclusive clothing line and sports accessories ...
Aspirational and highly magnetic, this specific consumer group has an insatiable appetite for new and authentic experiences and a deep seated curiosit...
The Mtn Dew AMP Game Fuel Celebrity PRO-AM was a pre-release exhibition pairing gaming professionals with celebrities to highlight the new 2v2 game mo...
In extraordinary and challenging times, going about one's daily job can be an incredible act of courage. This reality and the Covid-19 pandem...
This limited edition Pepsi Mom Handworks series celebrates PepsiCo's collaboration with China Women's Development Foundations and Mo...
Each of TAZOs blends are unique, refreshing, and artful, so the design team wanted to visually articulate the fresh flavor expression on shelf. Keepin...
To celebrate the 2022 Autumn/Winter theme of Future Builders, whose creations were live-streamed to fashion fans and industry leaders across the globe...
Wherever major cultural events happen, PepsiCo brands can be found making a unique mark. After two decades together, reggaeton duo Wisin and Yandel an...
After a challenging year, Lay's felt the world could use a dose of happiness. So Lay's launched its latest iteration of its Smile Ca...
What better way to express love and celebrate moments than with flavorful accompaniments? In India, Lay's introduced two new exciting, limite...
Mtn Dew AMP Game Fuel Launch is the first ready to drink performance beverage for gamers to hit the market. Created with this specific tribe in mind, ...
When designing their year end limited edition packaging for an exclusive social media giveaway, Lay's decided to create four mood ring inspir...
On the label, the instantly recognizable orange shaped logo is front and center, with the Mirinda name spelled out in bubble like vintage type unchara...
For the swap, the Design Team combined the current Lay's bag design with the brand colors for each of the respective flavors: blue for Cool R...
When bubly first hit the market in 2018, it took the sparkling water world by storm. Now across the board, the caffeine-energy category is growing rap...
With the visual language of this campaign in tow it was time to hit the great outdoors, with a world class outdoor photographer. The goal with the pro...
Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagshi...
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